India’s largest DTH operator , DishTV announced that it has launched ‘DishFlix’ a push Video On Demand service that will redefine the home movie viewing.
With the introduction of DishFlix, the company aims to empower consumers to enjoy uninterrupted Ad-Free (No Commercials) entertainment.
Viewers availing this facility will be able to pause, play, fast forward and rewind movies or TV shows at their own convenience without any internet connection. The content will be pushed to the customer’s STB through satellite.
To avail, customers required to buy a DishFlix Box that comes preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on First in First Out basis (one new movie every two days) so that the viewable movie library is always updated.
DishFlix hardware will be available at a price of INR 5990, with a monthly subscription to Flix studio at INR 100.
- Here are some of the features of DishFlix;
- Have a home movie library of 50 Hollywood and Bollywood movies at any given time.
- No ads to interrupt your viewing.
- No buffering as you don’t need internet.
- No need of illegal download of movies from torrents.
Speaking on the occasion of the DishFlix launch, Mr. R.C Venkateish, Chief Executive Officer, DishTV India said, “As industry leaders and pioneers of the DTH sector, we continue to reinvent and redefine the market with thought leadership to be ahead of the pack. DishFlix is a highly differentiated and extremely consumer friendly move for all those movie buffs. This is a never before kind of unique offering for all those valued subscribers who will choose our services”.
“We are confident that DishFlix will set higher benchmark in the entertainment industry by addressing the need of every member in the family by offering blockbuster movies from Bollywood and Hollywood across various genres. This will translate into huge competitive advantage for DishTV as none of the other competitors both from cable as well as DTH offer this facility.” He further added.
As per the company, DishTV (part of Essel (Zee) Group) has on its platform more than 500 channels & services including 22 audio channels and over 44 HD channels & services. DishTV customers are serviced by thirteen 24* 7 call centers catering to 11 different languages to take care of subscriber requirement at any point of time.