Flipkart acquires appiterate – a mobile start up company

Online eCommerce portal Flipkart has acquired Appiterate, a Mobile Marketing Automation Platform for native mobile apps.

Appiterate allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally, A/B test and iteratively optimize their designs/UX and see real time conversion metrics with our insightful analytics. This helps our customers improve their in app purchases, mobile engagement and conversion metrics.


Appiterate raised funds from SAIF and from angels like Prashant Malik and Greg Badros. Post acquisition, the company’s marketing automation platform will be integrated into Flipkart’s mobile application.

Appiterate founded by Tanuj Mendiratta, Anuj Bhargva, Mayank Kumar and Varun Sharma

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