After acquiring ZIP phone earlier in January 2015, Indian Messaging App Hike has introduced free voice calls for its users. Now, users can do free hike to hike calls over 2G, 3G and Wi-Fi network to friends in 200+ countries.
On its blog Hike said “While building free hike calls, we kept two things in mind. Firstly, India is a very cost sensitive market and as a result we’ve ensured that our service is extremely efficient on data. It means our users can pack in many more minutes per MB when calling on hike. Secondly, we’ve made hike’s free calling service available globally in over 200+ countries. Hikers from India can now speak with their loved ones in India and across the world for free.”
Company is also planning to launch similar facility for iOS and Windows phone users by the end of this quarter. At present it’s available only for Android users only if both the calling parties have the updated version of Hike App on their devices. Android users account for over 90% of total Hike’s users.
Even till date Facebook owned most popular application WhatsApp not able to add free voice calls facility into its application.
During the acquisition of ZIP phone, founder and CEO of hike messenger said that Zip Phone’s technology will allow us to bring free voice calling to the market much faster. Incidentally, this is one of the top requested features from our users as well. We can’t wait to launch this.
Hike is founded by Kavin Bharti Mittal. In 2012, it was floated as a venture between Bharati enterprises and Softbank.
At present Hike has a user base of 35 million compare to 700 million for WhatsApp and 100 million for Wechat and Viber. WhatsApp is also planning to launch free voice calling soon.