Ixigo buys Rutogo, inter-city cab aggregator

Travel search marketplace, ixigo has announced that it has acquired Square Hoot Hikes Pvt Ltd, the parent company of Rutogo for an undisclosed amount. As per the acquisition deal, entire team of Rutogo will be joining ixigo.


This is ixigo’s second acquisition in the last one month, which earlier announced that it had acqui­hired ‘The Indian Backpacker’.

India’s leading Smartphone manufacturer, Micromax has recently invested in ixigo to bundle travel services natively into their new range of Android phones. As per the company this move will help ixigo go from its 6.5 million monthly active users to over 30 million monthly active users by the end of 2016

Aloke Bajpai, Co­Founder & CEO, ixigo said ­ “Rutogo’s team is passionate about the tourist taxis segment and they had made considerable progress in building a marketplace with nearly 100 taxi vendors across India within a few months of operation. This acquisition fits well with our overall strategy of providing comprehensive choice across intra­city and inter­city taxi booking options. We will be launching outstation taxis in the coming weeks, and will also be opening up the cabs marketplace and partner with other booking apps in the inter­city taxis space shortly. With flights, trains, buses & cabs, we are now the most comprehensive transportation search in india.”

Commenting on the deal, Aneesh Rayancha, Co­founder, Rutogo said ­ “ixigo shares our vision of becoming the leading marketplace for local & outstation cabs. We are quite enthusiastic about joining forces with the most innovative mobile business in the travel & transportation category”. Venus Dhuria, Co­founder, Rutogo, added ­ “The market potential for app­based taxi booking is estimated to be worth $9 billion, and inter­city cab bookings will form a majority of that, given the higher value of such transactions. We are confident that with ixigo, we will build India’s leading cabs search marketplace with the biggest inventory of intra and inter­city cabs inside one app.”

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