Microsoft acquires FantasySalesTeam, sales gamification platform

Microsoft has acquired Texas based Incent Games Inc., the developer and owner of FantasySalesTeam.

FantasySalesTeam allows sales organizations to run contests that are similar to those found in fantasy sports. As per Microsoft, feature of FantasySalesTeam will be available for company’s customers to help them incentivize their sales teams to new heights and better results.


FantasySalesTeam’s clients include HP, Siemens, GuideOne Insurance, FSU Credit Union, Bayada, Comcast, UPack, AllOverMedia, IntraLinks, J.J. Keller & Associates and others.

FantasySalesTeam was developed and designed by a team of software industry veterans and people that have been in the trenches by phone, foot, and plane selling and managing teams.  This platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth.

Microsoft will integrate and offer this service to their customers and will continue to support customers using FantasySalesTeam with other CRM solutions.

Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM, said in a blog post “With Microsoft’s focus on productivity and our obsession with customer success, this acquisition is a great fit. To help drive adoption of our CRM solutions in fun and creative ways, we are integrating FantasySalesTeam into our offering. Our focus continues to be on not only providing the best solutions to our customers, but also helping them be wildly successful. We are committed to going the last mile in helping them impact revenue growth. We believe that motivating users of Dynamics CRM to focus on their most important metrics while simultaneously increasing usage and adoption can help drive tremendous impact on our customer’s success.”

Adam Hollander, CEO of FantasySalesTeam, said, “I’m extremely proud of what we’ve accomplished over the last several years.  FantasySalesTeam has evolved from an idea, to a product, to getting support for funding, to providing value to hundreds of customers, to now being acquired by one of the largest and most prestigious companies in the world.  As part of the Microsoft team, I can’t wait to help write the next chapter for FantasySalesTeam.  Today our product is used by thousands and soon it will be available to millions!”

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