India’s biggest online fashion retailer, Myntra has announced that it will shut its website and will go app-only from May 15th 2015.
Myntra informed customers about the move through print advertisements published in national dailies and via e-mail.
Myntra said “This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping – we move on from the desktop to being exclusively available on the App.
We believe fashion is a very personal experience. Your sense of style, the brands you wear, the trends you choose to follow are unique to you. What inspires you to Look Good changes and evolves every day. The best fashion experience therefore, is a truly personalised and engaging one that is only possible through the device that is closest to you. A device that understands you – your mobile.
Thank you so much for being part of Myntra’s exciting journey. We look forward to bringing you a new age fashion experience, and being your personal fashion assistant anytime, anywhere. This is only the beginning!”
Myntra which was acquired by Flipkart last year has revealed that the company gets about 70 per cent of revenue from mobile apps, and it accounts for about 90 per cent of the traffic.
Both Flipkart and Myntra have already shutdown their mobile websites directing visitors to respective apps.
With Smartphone sales booming in India and becoming the primary medium for online shopping, it seems like companies are now diverting their focus towards mobile customers.
This announcement has come after the acquisition of Bangalore based mobile app development platform company Native5. As per Myntra, this acquisition will help in strengthening its own mobile technology team.