Pune based Sokrati has raised series B funding led by IvyCap venture with Inventus Capital’s participation. Fresh funding will be used to expand technology and big data engineering teams while building out marketing presence globally.
As per its website, Sokrati today drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Top brands across India and USA are using Sokrati.
Sokrati is founded by ex-Amazonians Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu in the year 2009.
Sokrati’s vision to build One Marketing Platform
Today, marketers use 8 – 10 tools to run digital marketing campaigns – given the extremely fragmented nature of the offerings in the industry, for e.g. a bid manager for search campaigns on Google, a tool for Facebook campaigns, an email marketing tool, a retargeting tool, may be a manually-run agency for user engagement on Twitter & Pinterest, and so on.
However, most tools are channel oriented and hence agnostic & decoupled from marketers’ business offering & ROI goals. To further aggravate the situation – these tools end up competing amongst themselves for Marketers’ wallet share – hurting the marketing efficiencies significantly.
This gave birth to Sokrati’s vision of building an AI driven multi-channel marketing automation platform that designs itself to serve marketers goals globally. The platform provides a unified view of the end-user and merchandise to the marketer rather than pivoting the analytics around channels & channel features.
The self-learning & automated platform gathers industry specific intelligence and delivers unparalleled ROI & analytics for marketing dollars. Only a few very large & sophisticated advertisers have something that may remotely resemble this today. We aim at leveling the playing field by making this technology accessible to thousands of marketers globally.