Twitter announced an agreement to acquire Bangalore based ZipDial. As per Twitter, this acquisition will make them more accessible to people in India and around the world.
ZipDial’s leadership team and employees will be joining twitter india at a new office in Bangalore.
ZipDial has a unique mobile platform through which, it will be easy for a person to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number.
The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wifi networks.
With this acquisition, Indian users can now follow favourite actors, spiritual gurus, politicians, publishers, favourite brands and others on Twitter by simply making a toll-free “missed call” to a designated phone number. Callers then start receiving inbound content on their phone in real time through voice, SMS or an app notification.
Iconic Actors like Shah Rukh Khan, Amitabh Bachan and many others partnered with Twitter and ZipDial due to which Indian users could follow them on Twitter by simply making a toll-free “missed call” to a designated phone number.
ZipDial is a unique startup founded in the year 2010.
On this acquisition ZipDial on its blog said “We’ll continue building upon the existing ZipDial platform, and now, by coming together with Twitter, we have the tremendous opportunity to elevate everything we’ve built to a global scale. Our ambitious goal is to make Twitter’s unique, great content accessible to 100% of the world’s mobile users, including those in emerging markets who will be experiencing the mobile Internet for the first time. We could not be prouder to join the flock.”