Mashable has announced the creation of Mashable India, an India specific news site, in partnership with India.com.
Mashable said “In the months to come, we’ll be adding a dedicated editorial team based in Mumbai and New Delhi, creating an Indian social media presence and launching a dedicated site for Mashable India.”
For content and distribution they have partnered with India.com. Mashable’s founder Pete Cashmore announced this expansion plan on twitter and on its parent site.
Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited has also announced this via social media platform twitter. He said “The blend of mashable and india.com will provide a unique content destination curated for India’s growing online generation”
During January 2015, Mashable raised USD 17 million in Series B funding led by Time Warners Investments for such expansion plan. As per Mashable, in 2014, company has shown 45% growth in revenue, 40% growth in monthly unique visitors and 60% growth in social followers.
At present, India is the second biggest market for the company after USA. For this reason, the company wants a dedicated country specific site for India.
Mashable founded in the year 2005, is a USA based popular and leading news portal. They have more than 42 million unique visitors worldwide and 21 million social media followers. Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London. They also have local editions for UK, Canada and Australia.
Indian.com is a joint venture between USA based Penske Media Corporation and Zee Entertainment Enterprises Limited. India.com published technology news site BGR India and other sites like CricketCountry, Bollywoodlife, Zeenews, careerfundas, thehealthsite and brownpaperbag.
Last year in august, USA based The Huffington Post partners with Time Internet to enter Indian market. Times internet also has partnership with Lifehacker, Gizmodo and Businessinsider.