WhatsApp has announced that it will no longer charge subscription fees. The company has announced the fees a few years ago, forcing users to pay annual fee after the first year.
The company in its official blog said “For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.” They also confirmed that third party ads will not be used to generate revenue.
Facebook bought WhatsApp a couple years ago for $19 billion, making it the company’s largest acquisition. According to the company, at present it has nearly 1 billion users.
Company will soon allow users to communicate with organization and businesses like for example Banks, government agencies, Airline and Railway services.
WhatsApp Messenger is a cross-platform mobile messaging app which allows users to exchange messages without having to pay for SMS. Its available for iPhone, BlackBerry, Android, Windows Phone and Nokia. It uses the same internet data plan that users use for email and web browsing, there is no cost to message and stay in touch with friends or groups.