Wipro Digital, the digital business unit of Wipro Limited has announced its intention to acquire Designit for EURO 85 million (Rs 595 crore or USD 94 million).
Designit is a global strategic design firm specializing in designing transformative product-service experiences. WIPRO said that this acquisition will enable it to evolve its go-to-market digital offerings.
Designit is founded in the year 1991 in Aarhus, Denmark. It employs more than 300 people in its nine offices globally.
The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the current quarter.
In the year 2014 Wipro acquired Atco I-tek for USD195 million and in 2013 Opus CMC for USD 75 million. Other acquisitions of Wipro includes Promax Application Group, SAIC’s oil & gas technology business, Infocrossing Inc, cMango Inc, Enabler and NewLogic.
Rajan Kohli, Senior Vice President and Global Head of Wipro Digital, said ‘Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients,”
Mikal Hallstrup, Founder and Chief Visionary Officer of Designit, said “Design is no longer about beautification. It is about creating a strategic foundation, driving growth and change across industries. We have much of the technology needed, but we need to design the human experience in ways that make sense to us, and for the way we live and work. That’s why design today is so influential and strategic. There’s an endless market for products, services, and systems that need to be simplified and humanized. With Wipro Digital, we can deliver as big as we can dream,”.